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How we work, and why the planning comes first.
Real accounts, real numbers, no false claims.
2M+
engagements on a 30k-follower account, in under 90 days
5×
follower growth on a client account in four months
5M+
views for clients across every platform to date
1.5M+
views each on two KSI videos we built the format for
Same process behind all four: structure first, then production.
Four services. Most work is one of them, or two working together.
Brand campaigns, commercials, events and in-house content.
Recurring production days that turn one shoot into a month of short-form.
Ad creative built to be tested, and the campaigns run behind it.
Editing, grading, sound and graphics — including footage shot by someone else.
Not sure which you need? Start with a strategy session, then decide. See all four in detail.
Hello. Don't let the muscles fool you — I spent years as a personal trainer before I left it behind for what I actually loved: making content, videos and films that stand out. That's how Azelus started.
Since then I've worked with names like Bentley, KSI and Martyn Ford, which taught me what content has to do to hold an audience at scale. Azelus takes that and points it at businesses.
We work with brands in sport, fitness, automotive, technology and lifestyle — the ones selling something genuinely exciting whose marketing doesn't always look like it. You get one point of contact, work planned around what the month actually needs, and an honest read on what it did afterwards.
If that's the kind of thing you're after, let's talk.
Rewind how most of it gets made. Fast-forward to how we do it.
◀◀ REW · THE USUAL WAY
FF · THE WAY WE WORK ▶▶
The difference between the columns isn't the budget. It's what happens before the camera comes out, and after it goes away.
The sectors we know inside out.
Not sure we're the right fit? Say what you're working on and we'll tell you honestly, even if the answer is no. Use the form, or email me.
Before you ask
Anywhere you need us. Most work is around Manchester, but we travel across the UK and abroad for the right project.
Travel and accommodation are added on top of the project fee and passed through at cost with receipts, never marked up. Delivery timelines are longer for travel shoots — logistics, transit and recovery days all add time. We quote both up front so there are no surprises.
Depends what you came for. A single project — a campaign, a commercial, an event, a set of edits — is scoped on the brief: the shoot days, the edit, the deliverables and the formats, all agreed in writing before anything is signed.
An ongoing arrangement works to a budget rather than a quota. You tell us what you have to spend, and each month we agree together what that budget should buy — because the month that needs one strong campaign piece and the month that needs twelve short ones are not the same month. Planning, scripting, filming, editing and reporting are in it whatever the shape, and two rounds of revisions are included on every piece.
One thing worth saying plainly: we create the content, deliver it ready to publish, and tell you when and where each piece should go. Posting, scheduling and replying to comments stay with your team.
Turnaround is agreed with you when the work is scoped, because a one-day brand shoot and a month of social content are not the same job.
What is fixed: you get a first cut to review, you have five working days to come back with notes, and two rounds of revisions are included. If you need something faster than the agreed schedule, rush delivery inside 48 hours is available at a 50% surcharge.
Travel shoots run longer. Transit and recovery days are part of the timeline, not an afterthought.
Every project is quoted on brief, because scope genuinely drives the number: how many shoot days, how much editing, how many versions, and how much of the planning we are running.
For ongoing work we price to a budget rather than a deliverable count. Tell us what you have to spend and we will tell you honestly what that buys, and what it does not.
What we can tell you up front is where we sit. Azelus is a premium service. We are not the cheapest option in Manchester and we do not try to be. Work is scoped properly before either side commits, 50% is payable before a shoot begins, and expenses are passed through at cost with receipts.
If budget is your main constraint, say so in the form. We would rather tell you honestly whether we are the right fit than waste your time or ours.
Once the invoice is paid in full, the content we made for you is yours. You own it outright and you can run it wherever you like, paid advertising included. Until payment clears it remains ours.
Raw, unedited footage is not part of standard delivery. We archive it, and you can request it, quoted separately.
We keep the right to show work we have produced in our own portfolio and case studies. If you would rather we did not, tell us in writing and we will honour that wherever it is commercially reasonable.