Why Azelus?
On the 23rd June, 2023, Azelus set out with a simple mission: Provide evidence-based training & nutrition services to help existing and aspiring athletes build elite levels of performance and mindset around the globe.
Why did we do this?
We grew tired of the endless amounts of poorly educated, carbon-copy coaches infiltrating the industry, misleading your training with ridiculous fitness & nutrition information claims.
So we wanted to become a central source of information that individuals from all fitness disciplines can come to for reliable, evidence-based information based on facts, not subjective opinions.
Our long-term goal:
- Reshape the the fitness industry landscape, ensuring all information is based on reliable evidence.
- Raise the level of qualification requirements for individuals to provide fitness and nutrition advice & services.
- Improve the education of fitness & nutrition in schools to increase the awareness of its importance, and reduce the barriers to entry for sport and fitness for individuals from disadvantaged backgrounds through government collaboration.
- Open training facilities and research centres to allow people to apply the information we provide and continually push the boundaries of human physical and mental capabilities.
Being an Azelus Athlete isn't for the faint of heart. You will work hard, reject get fit quick schemes, and even want to quit at times. But should you break past these barriers, you will achieve levels of performance you never thought you could produce.
Our company pulses with the energy of our core values:
Stoicism.
Indomitable spirit.
Kaizen.
Evidence-based.
Join the cause. Stop wasting your time with information from unreliable sources, and take control of your performance
We’re not just here to shake things up; we’re here to help you see what you’re truly capable of.
So, the big question is, what legacy will you forge?
